Offline Marketing Manager - French speaking (m/f/d)
Berlin
Full time
DCMN GmbH
Whether online or offline, media is the M in DCMN! It's also an integral part of our cross-functional teams, growing brands from e-commerce, fitness to smart home and beyond. You've got an expert media brain and a strong growth heart? Unleash your potential in helping businesses, and let's reach new heights together.
You will be working in: French & English (fluency required), German skills are a plus.
How you will make an impact:
- Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
- Full responsibility for assigned clients and their Offline marketing campaigns (performance-driven TV campaigns mostly but also OOH, Radio…).
- Advise digital commerce companies about opportunities to scale their business with data-driven and intelligent marketing campaigns.
- Plan, buy, control and continuously optimize clients’ (international) Offline marketing campaigns (focus TV).
- Analysis and interpretation of campaign results, ability to explain them to clients and discuss the results with them on an advanced level.
- Prepare comprehensible campaign reporting, based on the DCMN proprietary TV attribution tool as well as third-party tools.
- Build good, yield-rich, and long-term relationships with our (international) clients.
- Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
- Supporting and training Junior Marketing Managers, and sharing knowledge and best-case practices with Offline Marketing specialists from outside of the team.
Skills you will need to be successful:
- At least 2 years of working experience in (Offline) Marketing for digital brands and/or DRTV.
- Great knowledge of the French media market (focus TV- audience measurements, salehouses, planning and buying…)
- Strong analytical skills and affinity for working with numbers and Excel.
- Experience with French planning tools- Popcorn or Peaktime
- Experience with competitor analysis tools- Kantar, Medialand…
- Good negotiation skills are a plus.
- Entrepreneurial and proactive mindset, hands-on attitude.
- Practical work experience within a startup and/or in the field of marketing for digital brands is a big plus.
- Excellent understanding of short-/mid-/and long-term campaign impact and the correlation and connection of relevant performance and brand KPIs.
- Efficient and result-oriented working style.